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Olive Tree People is an innovative European waterless skincare & wellness brand that expanded into the United States in 2023. All of their products focus on the healing properties of the olive tree.
After 20 years of selling retail in Europe, the brand set out to expand into the U.S. via spa partnerships, but pivoted after the pandemic to launch as a direct-to-consumer brand.
The brand has exploded quickly because it reaches into several high-growth areas with an arrray of wellness products including:
- CBD Skincare & Internal Wellness
- Effective Waterless Skincare
- Body & Hair Care
- Extra Virgin Olive Oil
- Supplements that effectively address inflammation
- Mushroom Coffee Alternatives
- Sound Healing for Meditation
What makes Oliveda so different?
What sets Oliveda apart from conventional beauty brands, and even other waterless brands, is their unique approach in formulating their products.
- They replace the typical 70% water content found in most products with hydroxytyrosol, a powerful antioxidant and anti-inflammatory compound extracted from olive leaves.
- They use their bioactive unrefined abequina oil.
Each of these key ingredients comes directly from their privately-owned groves of eco-certified mountain olive trees in Spain.
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The Oliveda brand offers skincare, body care and ingestible wellness products. The products are clean, waterless, and highly effective. (I’ve seen results from many people in just 3-5 days of use … crazy!!!)
What is hydroxytyrosol?
Hydroxytyrosol (HXT) is at the heart of Oliveda products. It is a phenolic compound drawn from the olive tree and its leaves. It is considered one of the most powerful antioxidant compounds. Due to its molecular structure, its regular consumption has several beneficial effects such as antioxidant, anti-inflammatory, anticancer, and as a protector of skin and eyes. (Do a quick Google search to read up on some of the amazing benefits.)
Why waterless?
If you check the ingredient list of any skincare or personal care product, you’ll likely see ‘aqua’ as the first ingredient. Typically, that means upwards of 70% of that product is water.
What’s wrong with using water? Besides being wasteful and diluting, water can harbor bacteria, which necessitates the use of preservatives. And, while not all preservatives are harmful, many cause irritation and inflammation, and may include harmful substances like hormonal disruptors and carcinogens.
Instead of 70% water, Olive Tree People uses an olive leaf elixir as the base for our products. This elixir is rich in hydroxytyrosol (hy-drox-ee-ty-ro-sol), a powerful antioxidant found in the olive trees of the Andalusian Mountains. This highly effective compound offers numerous benefits when used both topically and ingested as a tincture.
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If you are a skincare enthusiast like me, you will appreciate the unique and potent properties of our olive leaf elixir.
It’s not just about avoiding water; it’s about enhancing your skincare routine with one of nature’s most powerful antioxidants.
You are left with a base that is HEALING to the skin, very different from most skincare! It’s about healing both inside and out!
FAQ: Why do I still see AQUA/WATER listed on the Oliveda ingredient label?
Great question! You will see water listed on some of our products because per E.U. regulations, all ingredients must be listed. Oliveda does not add water to their products, the water listed is a natural byproduct of washing the olive leaves before being pressed into the elixir!